This module considered the development of international retailing as a subject area and discussed the important issues which have defined, and are defining this area.

International retailing is the transfer of retail management technology or the establishment of international trading relationships which enable a retail organisation to expand into new markets and enable the retailer to understand regulatory, economic, social, cultural and retail structural boundaries.

International retail operations are fundamentally changing the methods by which consumer goods are manufactured, distributed and marketed globally. Retail operations have been traditionally perceived as localized operations, with limited market power and limited managerial skills and sophistication.

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Small retail operations with limited expansion goals have been the outlets for goods produced by large manufacturing organisations with national or international markets. Consequently these large suppliers have dominated national marketing and international marketing efforts within the distribution channel.

The project focused on my understanding of trading internationally through retailing channels and discussing the issues faced by the retailers.

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I decided to internationalise Sweetgreen and American 'health fast food' brand into the UK then further expansion globally.